Normally I am not too annoyed by some general language use changes that we as a culture introduce now and then. One item that I notice and get slightly agitated about is the lack of adverb use. While watching television, one of the TV personalities said something that highlights exactly why I like adverbs.
TV person: "How bad do you want it?"
Well, if you want to know how "badly" they want the implied prize or benefit conferred by the program that's one thing. But I imagined another meaning at first. Let's slightly rephrase the statement to say, "how bad do you want this sandwich?"
I can think of two interpretations. 1) How great is your desire for the sandwich? 2) How horrible and lousy would you like the sandwich to be? Do you want it just kind of bad, or should I spit into it before serving it to you?